Ernest Dichter was primarily a popular management consultant rather than a meticulous scientist, making it difficult to trace how he arrived at his findings or differentiated relevant statements from irrelevant ones in his in-depth interviews.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (1)

• Ernest Dichter entity