Ravi Dhar leads a three-day program at the Yale School of Management called 'The New Science of Marketing' where he works with CEOs and CMOs to integrate behavioral science principles into their business practices.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (2)

• Ravi Dhar entity
• behavioral science concept