Activated data network effects lock in participants and raise entry barriers because late-entry competitors lack the unique data required to match advertisers' messages with target groups as accurately as incumbents (Climent et al., 2024).

Authors

• Person: Not available Organization: Springer
  Business ecosystems as a way to activate lock-in in business models

Sources

• Business ecosystems as a way to activate lock-in in business models link.springer.com Springer via serper

Referenced by nodes (1)

• data network effects concept