Advertising influences consumer perceptions, emotions, values, and choices by utilizing combinations of music, visual elements, storytelling, emotion, and branding.

Authors

• Person: Kirsten Lamb Organization: Zappi
  The psychology behind ads that make people buy | Zappi

Sources

• The psychology behind ads that make people buy | Zappi www.zappi.io Kirsten Lamb · Zappi via serper

Referenced by nodes (2)

• advertising concept
• branding concept