Winkielman et al. (2005) demonstrated that subliminal exposure to emotional stimuli can influence consumer preferences and decision-making.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• consumer preferences concept