Behavioural economist Richard Thaler popularized 'Nudge theory,' which involves using subtle design elements to influence decision-making without restricting choices.

Authors

• Person: Sean Makin Organization: LinkedIn
  The Power of Behavioural Economics in Advertising - A Marketers ...

Sources

• The Power of Behavioural Economics in Advertising - A Marketers ... www.linkedin.com Sean Makin · LinkedIn via serper

Referenced by nodes (1)

• nudge theory concept