In subscription pricing, the Decoy Effect is used to highlight a 'Best Value' plan. For example, if a Basic Plan is $9.99, a Standard Plan is $15.99, and a Premium Plan is $19.99, the Premium Plan acts as a decoy, making the Standard Plan appear to be the best value.

Authors

• Person: Not available Organization: Digital Marketing Laboratory
  The Science of Marketing: Cognitive Biases That Shape Purchasing ...

Sources

• The Science of Marketing: Cognitive Biases That Shape Purchasing ... www.digitalmarketinglaboratory.com Digital Marketing Laboratory via serper

Referenced by nodes (1)

• decoy effect concept