Evaluative conditioning in advertising may explain market success by repeatedly linking a product with a positive attribute, such as linking oranges with friendliness, thereby making the product more attractive.

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• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (1)

• advertising concept