Ernest Dichter authored 'Handbook of consumer motivations: the psychology of the world of objects' in 1964, published by McGraw-Hill in New York.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (3)

• Ernest Dichter entity
• New York City location
• McGraw-Hill entity