Consumer behavior research (CBR) has historically debated whether consumer behavior is a sub-discipline of marketing or an independent research direction dedicated to consumer well-being rather than serving industry needs.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (3)

• consumer behavior research concept
• marketing concept
• consumer behavior concept