Advertisements with emotional appeal achieved a 31% success rate, whereas advertisements focused on rational content achieved a 16% success rate.

Authors

• Person: Not available Organization: USC Applied Psychology
  Thinking vs Feeling: The Psychology of Advertising | USC MAPP ...

Sources

• Thinking vs Feeling: The Psychology of Advertising | USC MAPP ... appliedpsychologydegree.usc.edu USC Applied Psychology via serper

Referenced by nodes (1)

• emotional appeal concept