Familiarity bias causes individuals to prefer investing in assets they are familiar with, which can lead to under-diversification in their investment portfolios.

Authors

• Person: Not available Organization: Financial Planning Association
  Understanding Behavioral Aspects of Financial Planning and Investing

Sources

• Understanding Behavioral Aspects of Financial Planning and Investing www.financialplanningassociation.org Financial Planning Association via serper

Referenced by nodes (1)

• investment portfolio concept