Positive customer testimonials, user-generated content, and reviews are examples of social proof used in advertising.

Authors

• Person: Kirsten Lamb Organization: Zappi
  The psychology behind ads that make people buy | Zappi

Sources

• The psychology behind ads that make people buy | Zappi www.zappi.io Kirsten Lamb · Zappi via serper

Referenced by nodes (3)

• social proof concept
• user-generated content concept
• customer testimonials concept