Gardner and Rook (1988) examined the effects of impulse purchases on the affective states of consumers in the journal Advances in Consumer Research.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (2)

• affective states concept
• impulse buying concept