The concepts of System 1 and System 2 thinking provide an up-to-date way of looking at what advertising researchers have historically referred to as low-involvement versus high-involvement processing.

Authors

• Person: Charles Young Organization: Quirk's Marketing Research Review
  Can behavioral economics inform the ad research process? | Articles

Sources

• Can behavioral economics inform the ad research process? | Articles www.quirks.com Charles Young · Quirk's Marketing Research Review via serper

Referenced by nodes (2)

• System 2 thinking concept
• System 1 concept