Whole brain contrast analyses in the study verified that striatum activation is associated with product preference, ventromedial prefrontal cortex (VMPFC) activation is associated with choice, and right anterior insula activation is associated with higher prices.

Authors

• Person: Not available Organization: Nature
  Neural mechanisms of credit card spending | Scientific Reports

Sources

• Neural mechanisms of credit card spending | Scientific Reports www.nature.com Nature via serper

Referenced by nodes (1)

• striatum concept