Firms found it increasingly difficult to succeed by pursuing conventional product market strategies of differentiation or cost leadership in niche or mass markets, according to Piazzai and Wijnberg (2019).

Authors

• Person: Not available Organization: Springer
  Business ecosystems as a way to activate lock-in in business models

Sources

• Business ecosystems as a way to activate lock-in in business models link.springer.com Springer via serper

Referenced by nodes (1)

• differentiation concept