Ravi Dhar argues that because consumers are often unaware of the forces influencing their behavior, marketers face an ethical dilemma when they manipulate these preferences, as it becomes unclear whether the consumer or the marketer is truly making the decision.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (1)

• Ravi Dhar entity