The #grabyourwallet and CoGo campaigns achieved more sustained consumer agency mobilization than Twitter-based campaigns by utilizing formal organizations and strategies beyond social media.

Authors

• Person: Not available Organization: ephemera
  Digital consumer activism: Agency and commodification in the digital ...

Sources

• Digital consumer activism: Agency and commodification in the digital ... ephemerajournal.org ephemera via serper

Referenced by nodes (2)

• #grabyourwallet event
• social media concept