E-commerce platforms reinforce the perception of consensus and desirability by displaying real-time purchase alerts, such as '100 people bought this today,' and highlighting 'bestselling' tags.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (1)

• e-commerce platforms concept