Ülker et al. (2025) utilized galvanic skin response (GSR) and photoplethysmography (PPG) to study virtual reality in retail shopping.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• retail concept
• Galvanic Skin Response concept