Meryl P. Gardner and Dennis W. Rook authored 'Effects of impulse purchases on consumers’ affective states,' published in Advances in Consumer Research in 1988, volume 15, issue 1, pages 127–30.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (2)

• affective states concept
• impulse buying concept