Traditional marketing methods, such as surveys and focus groups, often fail to capture the subconscious factors that influence purchasing choices.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• focus groups concept
• surveys concept