Amsterdam’s Schiphol Airport reported an 80% reduction in men’s room urine spillage after installing fly decals in urinals, an example of a nudge cited by Richard Thaler.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

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• Un pequeño empujón concept