Generation Z and Generation Alpha revealed a conditioned doubt toward marketing, influenced by digital overexposure and a preference for authenticity over conventional advertising, which creates a barrier to traditional marketing influence.

Authors

• Person: Ioseb Gabelaia, Vivian Tracy Organization: IBIMA Publishing
  Redefining Consumer Desires: A Qualitative Study on Marketing's ...

Sources

• Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Ioseb Gabelaia, Vivian Tracy · IBIMA Publishing via serper

Referenced by nodes (3)

• authenticity concept
• Generation Z concept
• Generation Alpha concept