E-commerce user interface and user experience design promotes impulsive purchasing by lowering cognitive effort through smooth, easy-to-use, and immersive interfaces.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (1)

• user interface concept