Loss Aversion is a behavioral economics phenomenon that influences consumer behavior, particularly in the context of free offers where consumers avoid the pain of losing money.

Authors

• Person: Paul Conner Organization: Quirk's
  Behavioral economics: what it is and three ways marketers can use it

Sources

• Behavioral economics: what it is and three ways marketers can use it www.quirks.com Paul Conner · Quirk's via serper

Referenced by nodes (2)

• behavioral economics concept
• Loss aversion concept