Shlomo Benartzi and Richard Thaler, in their paper 'Save More Tomorrow: Using Behavioral Economics to Increase Employee Saving', estimate that the 'Save More Tomorrow' nudge has helped employees save $29.6 billion over the past decade.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (2)

• behavioral economics concept
• Un pequeño empujón concept