Marketers are advised to use repetition and multi-channel exposure to build familiarity, embed social cues and persuasive triggers, and measure psychological lift rather than just clicks.

Authors

• Person: Kirsten Lamb Organization: Zappi
  The psychology behind ads that make people buy | Zappi

Sources

• The psychology behind ads that make people buy | Zappi www.zappi.io Kirsten Lamb · Zappi via serper

Referenced by nodes (1)

• social cues concept