Content creators have a responsibility because the same neural techniques used to make advertisements likable and shareable can be used to spread both beneficial and harmful content.

Authors

• Person: Not available Organization: American Marketing Association
  Inside the Consumer Brain: How Neuroscience Can Predict Ad ...

Sources

• Inside the Consumer Brain: How Neuroscience Can Predict Ad ... www.ama.org American Marketing Association via serper

Referenced by nodes (1)

• advertisements concept