Baldoni (2013) asserts that narrative in a CEO’s speech captures audience attention, informs people by bringing facts to life, involves individuals by appealing to their interests, and inspires audience members to take action.

Authors

• Person: Not available Organization: Business Communication Research and Practice
  Integrating Rhetorical Criticism into Business Communication as an ...

Sources

• Integrating Rhetorical Criticism into Business Communication as an ... www.e-bcrp.org Business Communication Research and Practice via serper

Referenced by nodes (1)

• narrative concept