Modern advertising often operates by engaging System 1, which requires little cognitive strain on the part of the consumer, though System 2 usually has the final say in economic decision-making by rationalizing decisions made by System 1.

Authors

• Person: Charles Young Organization: Quirk's Marketing Research Review
  Can behavioral economics inform the ad research process? | Articles

Sources

• Can behavioral economics inform the ad research process? | Articles www.quirks.com Charles Young · Quirk's Marketing Research Review via serper

Referenced by nodes (2)

• System 2 thinking concept
• System 1 concept