Ha (2020) analyzed the impact of perceived risk on consumers’ online shopping intention by integrating the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB).

Authors

• Person: Not available Organization: Frontiers
  The psychological mechanisms through which digital content ...

Sources

• The psychological mechanisms through which digital content ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• Theory of Planned Behavior concept