Ernest Dichter authored 'The strategy of desire' in 1960, published by Transaction Publishers in New York.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (2)

• Ernest Dichter entity
• New York City location