Streaming services like Netflix use the Decoy Effect by offering Basic, Standard, and Premium subscription plans, with the 'Standard' plan labeled as 'Most Popular' to influence consumer choice.

Authors

• Person: Not available Organization: Digital Marketing Laboratory
  The Science of Marketing: Cognitive Biases That Shape Purchasing ...

Sources

• The Science of Marketing: Cognitive Biases That Shape Purchasing ... www.digitalmarketinglaboratory.com Digital Marketing Laboratory via serper

Referenced by nodes (2)

• decoy effect concept
• Netflix entity