Joel Rubinson states that survey answers are a series of behaviors, meaning consumers will answer survey questions differently depending on the researchers' word choice and question arrangement.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (1)

• Joel Rubinson entity