Survey-based quantitative studies on impulse buying typically assess variables including impulsivity, hedonic drive, perceived pleasure, website happiness, and emotional triggers such as anxiety, thrill, or social comparison.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (1)

• impulse buying concept