Starbucks creates repeat purchase loops by associating their beverages with holiday cheer, which triggers dopamine releases in consumers through the enjoyment of the cup design, the taste of the beverage, and social connection.

Authors

• Person: Kirsten Lamb Organization: Zappi
  The psychology behind ads that make people buy | Zappi

Sources

• The psychology behind ads that make people buy | Zappi www.zappi.io Kirsten Lamb · Zappi via serper

Referenced by nodes (1)

• Starbucks entity