Huber, Payne, and Puto published 'Adding asymmetrically dominated alternatives: Violations of regularity and the similarity hypothesis' in the Journal of Consumer Research in 1982, which introduced the attraction effect in consumer choice.

Authors

• Person: Beatty A, Moffitt R, Buttenheim A Organization: National Academies Press
  Development of Behavioral Economics - NCBI - NIH

Sources

• Development of Behavioral Economics - NCBI - NIH www.ncbi.nlm.nih.gov Beatty A, Moffitt R, Buttenheim A · National Academies Press via serper

Referenced by nodes (1)

• The Attraction Effect concept