If a customer abandons an online checkout process, the Zeigarnik Effect suggests their mind remains aware of the incomplete task, which may motivate them to return and complete the purchase.

Authors

• Person: Not available Organization: Digital Marketing Laboratory
  The Science of Marketing: Cognitive Biases That Shape Purchasing ...

Sources

• The Science of Marketing: Cognitive Biases That Shape Purchasing ... www.digitalmarketinglaboratory.com Digital Marketing Laboratory via serper

Referenced by nodes (1)

• Zeigarnik Effect concept