Gen Z and Gen Alpha demonstrate brand loyalty that relies more on brand values and novelty, as they are receptive to examining brands that align with their values or propose innovative solutions.

Authors

• Person: Ioseb Gabelaia, Vivian Tracy Organization: IBIMA Publishing
  Redefining Consumer Desires: A Qualitative Study on Marketing's ...

Sources

• Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Ioseb Gabelaia, Vivian Tracy · IBIMA Publishing via serper

Referenced by nodes (3)

• Generation Z concept
• Generation Alpha concept
• customer loyalty concept