Research indicates that as the number of choices available to consumers increases, their levels of anxiety and dissatisfaction also increase.

Authors

• Person: Not available Organization: University of Nevada, Reno
  Is advertising manipulative? | University of Nevada, Reno

Sources

• Is advertising manipulative? | University of Nevada, Reno www.unr.edu University of Nevada, Reno via serper

Referenced by nodes (1)

• paradox of choice concept