While products or product features may satisfy unconscious motives as suggested by Bargh (2021), some of Ernest Dichter's specific findings, such as raisins causing anxiety or cheese being perceived as mysterious, are considered fabulous or inaccurate.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (1)

• Ernest Dichter entity