Shinsuke Shimojo, C. Simion, E. Shimojo, and C. Scheier published 'Gaze bias both reflects and influences preference' in Nature Neuroscience in 2003, demonstrating that gaze patterns are both a result and a driver of consumer preference.

Authors

• Person: Beatty A, Moffitt R, Buttenheim A Organization: National Academies Press
  Development of Behavioral Economics - NCBI - NIH

Sources

• Development of Behavioral Economics - NCBI - NIH www.ncbi.nlm.nih.gov Beatty A, Moffitt R, Buttenheim A · National Academies Press via serper

Referenced by nodes (1)

• consumer preferences concept