The interview process for the study involved sending invitations to thirty-one marketing executives, of which eleven voluntarily participated in 26-32 minute Zoom interviews answering ten strategically designed questions.

Authors

• Person: Ioseb Gabelaia, Vivian Tracy Organization: IBIMA Publishing
  Redefining Consumer Desires: A Qualitative Study on Marketing's ...

Sources

• Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Ioseb Gabelaia, Vivian Tracy · IBIMA Publishing via serper

Referenced by nodes (2)

• marketing executives concept
• Zoom entity