Businesses that fail to understand intercultural communication often face significant challenges, such as the 2006 exit of Wal-Mart from Germany, which resulted from cultural missteps.

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• Person: Not available Organization: Academia.edu
  Intercultural Communication In Global Business: An Analysis Of ...

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• Intercultural Communication In Global Business: An Analysis Of ... www.academia.edu Academia.edu via serper

Referenced by nodes (1)

• intercultural communication concept