Herbert Simon, a researcher working in the 1950s and 1960s, advocated for the concept of 'satisficing'—accepting an option as acceptable for the circumstances—as an alternative to the traditional economic assumption of 'maximizing'.

Authors

• Person: Beatty A, Moffitt R, Buttenheim A Organization: National Academies Press
  Development of Behavioral Economics - NCBI - NIH

Sources

• Development of Behavioral Economics - NCBI - NIH www.ncbi.nlm.nih.gov Beatty A, Moffitt R, Buttenheim A · National Academies Press via serper

Referenced by nodes (1)

• Herbert A. Simon entity