Michel Wedel and Rik Pieters published 'A review of eye-tracking research in marketing' in the Review of Marketing Research in 2008, which summarizes the use of eye-tracking technology to study consumer attention.

Authors

• Person: Not available Organization: iResearchNet
  Marketing and Consumer Psychology - iResearchNet

Sources

• Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com iResearchNet via serper

Referenced by nodes (1)

• Eye-tracking concept