Using reaction times in the Implicit Association Test (IAT) reduces the problem of socially desirable response behavior compared to explicit self-disclosure because consumers have less voluntary control over reaction times.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (2)

• reaction time concept
• Implicit Association Test concept