Product placement in TV shows, movies, and influencer content builds brand familiarity in the consumer's subconscious, leveraging the Mere Exposure Effect.

Authors

• Person: Not available Organization: Digital Marketing Laboratory
  The Science of Marketing: Cognitive Biases That Shape Purchasing ...

Sources

• The Science of Marketing: Cognitive Biases That Shape Purchasing ... www.digitalmarketinglaboratory.com Digital Marketing Laboratory via serper

Referenced by nodes (1)

• mere exposure effect concept